I led the creative concept for this year’s student recruitment campaign at KIPP Texas, aiming to bring something fresh, vibrant, and joyfully engaging to the table. Collaborating across multiple teams, I helped develop the core slogan, "Where Learning Sparks Joy," and had an absolute blast stretching the creative boundaries for this project.
I built out a whole library of “sparks” we could sprinkle across the campaign—think: a toolkit of joy. It kept everything visually consistent while letting the creativity flow.